Association of Sports Performance Centres Announces Multi-Year Partnership with SprintAI to Usher in New Era of AI-Powered Athlete Development

Barcelona, Spain (October 15, 2024) – The Association of Sports Performance Centres (ASPC), which includes 114 of the world’s leading Olympic, Paralympic and elite training centers, and SprintAI, the pioneering human performance platform, are excited to announce a multi-year partnership. Through this innovative alliance, SprintAI and ASPC are aiming to inspire and educate athletes and coaches worldwide to modernize their athlete performance, coaching and talent identification approaches by accelerating into the era of AI-driven athlete development.

The ASPC’s mission is to elevate sports centers globally through collaboration and innovative leadership. The group’s prestigious membership includes premier training centers and organizations such as the Australian Institute of Sport (AIS), INSEP (France), USOPC (United States), UK Sports Institute, and more than 100 others. Through this collaboration, the ASPC and SprintAI will increase knowledge transfer and empower industry leaders to embrace advanced analytics and AI technologies that enhance decision-making, optimize training, uncover hidden talent, and unlock new levels of achievement.

SprintAI is an industry-leading software platform that brings a unique fusion of world-class artificial intelligence developed by top-tier engineers, sports scientists, and elite performance coaches. Through rigorous data cleaning, structuring, and proprietary algorithms, SprintAI transforms raw data into insights and recommendations that help organizations maximize each athlete’s potential and performance. By providing a unified, secure environment for all athlete metrics and coaching tools, SprintAI helps streamline decision-making, fosters stronger communication across departments, and modernizes the organization’s day-to-day workflows.

"There is a seismic shift underway in elite sports," said Josep Escoda, Secretary General of ASPC. "The explosion of data generated by athletes in our centers is reshaping the landscape of sports performance. Artificial intelligence is set to become a game-changer, equalizing the playing field across geographic and economic borders and providing unprecedented speed, precision, and insight into how athletes train, compete, and recover. This partnership with SprintAI will increase collaboration between our membership and accelerate the journey of every one of our members to unleash the untapped potential of athletes, setting new standards for excellence across our global community."

Together with ASPC leadership, SprintAI will embark on a comprehensive research initiative into the AI-readiness of ASPC member centers, creating tailored action plans for raising the technological capabilities of its membership. By leveraging AI to streamline workflows, enhance athlete performance, identify future talent and boost coaching productivity, data will convert into a powerful driver of human performance development. The first findings from this research will be shared as part of the ASPC XII International Forum on Elite Sport in December in Hong Kong.

“We are thrilled to unite our decades of expertise in digital transformation and sports science with the ASPC’s unparalleled network of elite training centers and coaching expertise,” says Juha Tiihonen, SprintAI Founder and CEO. “The opportunity to engage with thousands of athletes and coaches across the full spectrum of sports is inspiring for our whole organization. Together, we are aiming to redefine the limits of athletic achievement and uncover the next generation of champions.”

SprintAI Announces Partnership with Kuortane Olympic Training Center

Helsinki, FINLAND – SprintAI, a leading artificial intelligence platform focused on maximizing athlete performance, is excited to announce a partnership with the Kuortane Olympic Training Center, one of the world’s most forward-thinking sports performance centers based in Kuortane, Finland, to continue pushing the center and its customers in Finland and overseas into a new era of data-driven performance training and active lifestyles.

SprintAI's athlete performance platform takes all the data available from an athlete’s training program, testing results and from a fast-growing ecosystem of sensors and wearable technologies that monitor individual activity levels, sleep, and many other variables to give them and their coaches a holistic, real-time view of the athlete’s status. By analyzing this data using proprietary artificial intelligence algorithms, athletes and coaches at all levels training at Kuortane can identify new areas for improvement and optimize their training and performance.

"We are thrilled to publicly announce our collaboration with Kuortane and its dynamic organization," said Juha Tiihonen, Founder & CEO of Sprint AI. "Tapio Korjus, Jussi Töyrylä and the Kuortane staff are at the forefront of re-thinking how athletes and coaches at all levels can benefit from modern technology, and we are excited to be part of their journey. We see this collaboration with Kuortane as a key element of our goal of building the world’s smartest performance training platform."

SprintAI’s platform was developed in partnership with Kuortane and its staff over the past two years. Athletes in more than 10 sports disciplines at Kuortane have already used SprintAI to shift their training into the digital era and to help SprintAI refine its training toolkit.

"We believe that technology and artificial intelligence are the future of sports performance," said Tapio Korjus, Director of the Kuortane Olympic Training center and Olympic gold medalist in javelin at the 1988 Olympic Games. "With SprintAI’s innovative solution, we can provide our athletes with the new tools and insights they need to succeed at the highest levels of competition."

The Kuortane leadership also sees SprintAI playing an important role in positioning their campus for continued growth in the competitive landscape of delivering performance training services, whether in person at the Kuortane OTC or via digital channels.

“Collaborating with SprintAI ensures that the athletes and coaches we work with have access to industry-leading technology that will help them get the most out of their experience,” said Jussi Töyrylä, CEO of Kuortane Olympic Training Center. “Our mission is to become a global leader in delivering the best training experience to our partners no matter where they are based, and SprintAI will continue to assist us on this journey.”